Millions of people today are seeking for healthy food. Healthy food refers to food that is adequate in amount of all important nutrients required by the body to support optimum health. Today’s modernization offers a broader perspective of foods as consumers may chose ordinary food, functional food, designer food as well imitation food. The available option for food leaves a very broad area for research in food. Besides ordinary food that people know and eat for ages, functional food today is highly acceptable as they provide health-promoting qualities beyond the nutrients it provides. Nutraceutical also sometimes is used to describe functional food but broadly cover other supplements and medicinal herbs.
C-heart is a filed-trademark for a broad range of products including functional foods and nutraceuticals that has been pre-clinical or/and clinically tested under controlled conditions and proven to be heart friendly. C-heart is abbreviated for “care for heart” or sihat (a Malay word that mean healthy) that helps to lower cholesterol, increased plasma antioxidant status, reduce risks of some chronic diseases especially CVD thus enhance longevity. All products with C-heart name carry a broad range of phytochemicals that can effectively enhance ones health.
Project leader: Assoc. Prof. Dr Azrina Azlan
Group Members: Prof Dr. Amin Ismail
Faculty/Institute: Faculty of Medicine and Health Sciences, UPM.
Expertise: Nutritional Science
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