C-heart porridge

PRODUCT DESCRIPTION

Product 2        : instant porridge

1.   What is the name of the product / technology?

C-Heart™ Porridge from Germinated Brown Rice

2.   Please explain more about the product/technology.

This product is an instant porridge known as C-Heart Porridge™ with health added value suitable for healthy heart.

3.   Why do you choose to develop this product/ technology?

To introduce healthy instant porridge with enhanced nutritional properties and health benefits. To date most instant foods are based on gelatinized starch, low in dietary fiber, antioxidants, vitamins and minerals thus do not offer much nutritional benefits to health.

4.   How does it work?

The porridge comes in two forms ; dried or slurry. For the dried form, 400ml water is boilt in a pot, add in rice mixture and reduce heat to simmer for 5 minutes. Finally add dried vegetable to serve hot. For slurry form, soak pouch bag in boiled water, leave for 3 minutes. Tear at the side and ready to eat hot.

5.   What are the material / method being used?

C-Heart Porridge™ is a rice based food. However, germinated brown rice is used as the main ingredient that contained high nutritional value and proven effective.

What are the advantages of this product / technology as compared to existing products / technology (in terms of cost, technology, time saving, and health)?

Unique features of C-Heart Porridge™ includes enhanced nutrients including natural occurring oryzanol, vitamin E, dietary fibers, vitamins and minerals. Intake of C-Heart Porridge™ promotes health status by improving blood lipid levels and helps prevent cardiovascular diseases (CVD).  C-Heart Porridge™ also is cost and time saving. Time saving of the product is related to characteristics of product that is instant and handy.

6.   What are the advantages of the product / technology?

·       This food is economical

·       It is easy to be taken and need simple preparation.

·       It can be eaten by anyone.

·       It does not contain toxic substances.

·       It improves the overall health especially heart based on enhanced nutrient content.

·       It reduces the risk of heart diseases by reducing blood lipids level, increasing plasma total antioxidant status and reduce the formation of atheromatous plaque. 

7.   Is the technology ready to be commercialised? At what stage of commercialization?

This product still require improvement of the prototype and storage study

8.   How does the technology benefit community/environment/ deal with current issues?

Intake of instant C-Heart Porridge™ helps to improve overall individual health status. This indirectly helps reduce the prevalence of lifestyle diseases and cost of disease treatments. C-Heart Porridge™ also can be a good alternative for busy individuals as the product is handy and suitable for all.

9.   When did the research start and end?

 This project started in early 2007 until end of 2008.

10.  Do the product / technology have IP protection?

Yes, this invention was filed for patents in 2009 (PI 20090388 and PI 20094324).

11.  Who provides the grant?

The grant has been provided by PadiBeras Nasional Sdn Bhd (BERNAS)

12.  Is this product / technology the result of collaborated effort with other parties?

No

13.  Who is the target consumer?

• Elderly
• As snacks
• Supplementation
• Instant food for everyone
• Food for multi – purposes (food for bedridden or hospitalize patients, food for athletes, food for people with hectic lifestyle, etc)
• Military ransom list
• Rancangan Makanan Tambahan (RMT) for school children

14.  This product/ technology can be applied in which industry?

Food processing industries

15.  What is the estimated market price of the product/technology?

About RM3.00 to RM3.50 for 1 serving of 80 g

16.  Please state the achievements and recognitions received related to the

      product/technology?

Silver medal award in PRPI 2008, UPM